About

Twenty-five years inside businesses that were building

something real

I have built organizations from the ground up, led them through every stage of growth, and navigated the kind of setbacks that either break a leader or forge one. That range of lived experience is not something you can manufacture. It is earned.

Manufacturing. Hospitality. Real estate development. Public safety technology. Professional services. Across industries, org charts, and geographies — the kind of range that only comes from one thing: actually doing the work.

What I bring to a company is not a framework. It is a perspective that only comes from having actually been inside the machine — building it, fixing it, and sometimes rebuilding it from scratch.

The Story

I. Built
2002 - 2020
II. Forged
2020
III. proven
2021 - Present
I.
Built

In 2002, I opened a restaurant with nothing but conviction and a clear picture of what I wanted to build. Eighteen years later, Hacienda de Vega had become a multi-location operation — built entirely from the ground up, on my terms.

Every dimension of that business passed through my hands. Strategy. Finance. Operations. Culture. Brand. Team development. The kind of end-to-end ownership that most executives only read about, I lived — for nearly two decades.

Those eighteen years taught me the patterns that repeat across every industry, every org chart, every founder-led company trying to scale beyond itself. The gap between ambition and structure. The strain of growth outpacing systems. The friction of leadership misalignment. The blindspots that grow quietly until they become crises. Those patterns don’t change with the industry. They became the lens through which I see every organization I walk into.

II.
Forged

In 2020, the pandemic ended the business. Not slowly — abruptly. What I had spent eighteen years building was gone in a matter of weeks.

But what the pandemic could not take were the common threads. The operational instincts. The understanding of how teams perform under pressure. The ability to read an organization and know what it needs — before it knows itself. The skills, the patterns, the hard-won judgment. None of that died with the enterprise. It survived it. And it sharpened.

 

"The enterprise closed. The education didn't. What I built over eighteen years — in judgment, in pattern recognition, in understanding how organizations actually work — survived. And it sharpened."

III.
Proven

What followed was the most accelerated chapter of my professional life — and the one that proved everything the previous two had built.

At Decatur Electronics — a legacy manufacturing company with decades of history and an operation in serious distress — I was brought in to stabilize and scale. The supply chain was reshored. A new manufacturing facility was built and staffed. The brand was redesigned. A new website was conceived and launched. Within 45 days of budget approvals and materials sourcing, $580K of stalled inventory had been converted into shipped revenue. And throughout, I maintained oversight of accounting to ensure operational execution and financial discipline stayed aligned.

At Kauai Bahia — a high-growth real estate development and construction group — I designed and implemented the governance frameworks, collaboration systems, and operational standards that gave a fast-moving founder-led organization the infrastructure to grow without losing control.

These are not consulting engagements. They are proof — that the instincts built over two decades of real ownership translate directly into measurable outcomes inside other people’s organizations.

Since 2021, my work has spanned manufacturing, real estate development, agriculture, professional services, and technology. Across industries, org charts, and geographies. The common thread is not the sector — it is the stage.

Companies that have built something real and need the structure to carry it forward.

25+

Years of executive experience

6

Industries, built, and led from the inside

1

Principle — structure before scale

What I believe

Structure is an act of care.

When you build systems and clarity around a team, you are protecting their energy, their focus, and their ability to do meaningful work. Operations is not administrative. It is architectural.

People are the core of enterprise.

Every company is ultimately a group of people trying to build something together. Strategy without human understanding is noise. The best operational work I've done started with listening.

Craftsmanship is non-negotiable

I am drawn to things done well. Not perfectly — but intentionally. Whether it's a workflow, a brand, a process, or a paragraph, the quality of how something is made is inseparable from what it communicates.

The Arc

Over 25 years I have entered industries I didn't come from, built things that didn't exist, and created order inside organizations where there was none. The common thread has never been an industry. It has been the work itself.
2023 - Present

Director of Operations & Marketing

Decatur Electronics — Manufacturing & Public Safety Technology
2021 - Present

Fractional COO · Strategic Advisor

Kauai Bahia · Allen Barron · Selected Engagements
2002 - 2020

Founder & CEO

Hacienda de Vega — Multi-Location Hospitality Group
Prior

Film & Television · Technology · Consulting

25+ years across industries, geographies, and organizational charts

Industries

Manufacturing

Real Estate Development

Hospitality

Professional Services

Film & Television Produciton

Construction

Public Safety Technology

Brand Strategy

Beyond the work

Old Soul
I write haikus. I'm drawn to language, metaphor, and the craft of saying something precisely. I believe that how you communicate is inseparable from how you think.
Modern Flame
I operate without borders. San Diego to Mexico City, Canada to Hawaii. Wherever the work is. I believe the best executive advisory has no zip code — only standards.
The Intersection
Media. Operations. Technology. I've never lived in one lane. I'm most useful — and most alive — at the place where disciplines converge.
What I Value
Competence. Honesty. Craftsmanship. I am patient with people who are learning. I am not patient with complacency. I hold myself to the same standard I hold anyone else.
Ready to Talk?
If any of this resonates — that's probably not an accident.

The first conversation is a 45-minute executive discussion. No pitch. No proposal. Just an honest look at where you are and whether there is a fit.